Meet Keisha J: Your Digital Content Guru on a Mission!

Hey there! I'm Keisha J, and I'm passionate about helping individuals and brands create, build, and thrive in life and business. My journey as a digital content marketing expert and storyteller began with a deep love for connecting people with the best ideas and brands through video and words.

Since the early 2000s, when Facebook was exclusively for college students, I discovered the incredible power of digital communication by connecting freshman classes through private Facebook Groups. This initiative made a profound and positive impact, as it allowed students to virtually meet their future roommates and friends before even meeting in person. This experience ignited my passion for harnessing the potential of digital platforms to create authentic and meaningful connections.

As my passion for digital content grew, I ventured into the music industry, leading an alternative hip-hop band based in Atlanta, Georgia. Through my expertise in creating and editing social media posts, I effectively connected with their fans, fostering a strong and engaged community. Moreover, I built crucial connections with music industry leaders through compelling executive presentations, which ultimately led to a record producer deal with a Billboard Grammy-nominated Singer-Songwriter. This extraordinary experience showcased the immense power of visual storytelling and how it can truly elevate a brand's presence to new heights.

One of my proudest moments came when I took charge of a black-owned hair app's business development and marketing operations. Together with its YouTube channel, we created viral videos that garnered massive attention and even earned us an exclusive invite to Youtube Creator Day in 2016. This experience solidified my belief in the effectiveness of creative content in reaching and engaging target audiences.

With over 10 years of experience in the marketing and communications industry, I've had the privilege of working with a diverse range of businesses, from dynamic start-ups like UG Strategies, an entertainment marketing agency, to esteemed and well-established brands like Black Enterprise Magazine, a black-owned multimedia company. No matter the size, I've collaborated closely with each, crafting compelling, error-free content that deeply resonates with their audiences and drives exceptional results.

In 2021, I joined Red Hat, an American software company, as a Marketing Communications Specialist, where I further honed my skills in content writing and editing. I took pride in creating high-quality, SEO-optimized content that not only engaged technical audiences but also contributed to various diversity, equity, and inclusion (DEI) projects. One of the most rewarding projects was Red Hat's Marketing University Partnership with Historically Black Colleges and Universities (HBCUs), where we provided credit courses and capstone projects to students to help them succeed in the digital marketing space in the technology industry.

After my enriching experience at Red Hat, I decided to take my expertise to the next level and launched my own digital marketing firm, Pop50 agency, LLC. With a focus on providing creative solutions for individuals and brands in the digital space, I'm determined to help my clients succeed in achieving their business goals.

Beyond my professional pursuits, I find solace in spending quality time with family and friends. I'm an avid reader and love exploring new places, as these experiences continuously fuel my creativity.

If you're looking for a digital content marketing expert and storyteller who can help you create, build, and thrive in the ever-evolving digital landscape, I'm here to make it happen. Let's work together to bring your vision to life and elevate your brand's presence. Book a discovery call with me today.