Keisha J
Sonder at the Terrace Hotel, Philadelphia, PA
Meet Keisha J: The Living Brand
Connecting People to the Best Brands, One Story At a Time.
Hi there! I’m Keisha J.
A digital content marketing expert, storyteller, and entrepreneur dedicated to helping individuals and brands create, build, and thrive in life and business. With a passion for strategic brand marketing, digital storytelling, and audience engagement, my journey has been fueled by the power of words, visuals, and creativity to drive impactful connections.
The Early Days of Digital Connection
My passion for digital communication started in the early 2000s, back when Facebook was exclusively for college students. Recognizing its potential, I took the initiative to connect freshman classes through private Facebook Groups, allowing students to meet their future roommates and friends before stepping on campus. This experience sparked my passion for creating authentic and meaningful connections through digital platforms—a foundation that would shape my career.
Expanding into the Music Industry
As my love for digital content grew, I ventured into the music industry as the marketing & communications leader of an alternative hip-hop band in Atlanta, Georgia. Through strategic social media campaigns and executive-level presentations, I not only built an engaged fan base but also secured a record producer deal offer with a Grammy-nominated Billboard artist. This experience demonstrated the transformative power of storytelling in building brand loyalty and fostering strong industry connections.
Making an Impact in Business Development
One of my proudest moments came when I co-led the business development and marketing operations for a Black-owned hair app. By leveraging YouTube content marketing, we created viral videos that garnered massive engagement—ultimately earning an exclusive invite to YouTube Creator Day in 2016. This solidified my belief in the power of creative content to amplify brand visibility, engage audiences, and drive business success.
Diverse Marketing Experience
Over the past decade, I’ve collaborated with startups, corporate brands, and media companies, including UG Strategies (an entertainment marketing agency) and Black Enterprise Magazine (a Black-owned multimedia company). My expertise spans content strategy, audience insights, brand storytelling, and social media marketing, with a focus on delivering high-impact digital campaigns that drive measurable results.
Red Hat and the Launch of Pop50 Agency
In 2021, I joined Red Hat as a Marketing Communications Specialist, where I honed my expertise in content writing, editing, and SEO optimization while contributing to diversity, equity, and inclusion (DEI) initiatives. A highlight of my tenure was leading Red Hat’s Marketing University Partnership with HBCUs, creating opportunities for students to succeed in the technology and digital marketing industries.
Building on these experiences, I launched Pop50 Agency, LLC, a digital marketing firm specializing in social media management, content strategy, brand storytelling, and audience engagement. My mission is to help brands unlock their full potential, connect authentically with their audiences, and thrive in an ever-evolving digital space.
Beyond the Work
Outside of my professional pursuits, I find joy in storytelling, exploring new places, and spending time with family and friends. Every experience—whether through travel, reading, or connecting with people—inspires my creativity and fuels my passion for helping brands craft meaningful narratives that resonate.
Core Values:
At the heart of everything I do are four core values: authenticity, collaboration, storytelling, and innovation.
Authenticity: I believe in the power of being genuine. Whether working with clients, building campaigns, or connecting with audiences, staying true to who you are builds trust and fosters lasting relationships.
Collaboration: Great results happen when people come together. I thrive on working with clients and teams to combine perspectives, talents, and expertise, creating a synergy that drives success.
Storytelling: Every brand has a story, and my passion lies in bringing those stories to life. Through creative content and digital strategies, I help brands connect deeply with their audiences, leaving a lasting impact.
Innovation: The digital landscape is always evolving, and so am I. I embrace change, push boundaries, and continuously seek fresh ideas to deliver solutions that set my clients apart.
These values shape the culture of Pop50 Agency and guide my approach to every project, client relationship, and professional interaction.
Mission:
“To empower brands and audiences alike by crafting compelling stories, fostering genuine connections, and making every collaboration impactful.”
This mission is the driving force behind my work at Pop50 Agency and as an individual creator. Whether I’m creating social media strategies for influencers, producing branded content for companies, or collaborating with teams, my ultimate goal is to help brands unlock their potential and audiences feel truly connected.
By staying true to my values and focusing on meaningful, data-driven results, I aim to be a bridge between brands and the people they serve, ensuring every collaboration makes a real difference.
Let’s connect!
Have a project in mind? Want to collaborate? Just want to say hi? I’d love to hear from you! Fill out the form below, and I’ll get back to you as soon as possible.
📩 For business inquiries, partnerships, and collaborations, please provide details about your project so we can create something amazing together!
🔖 For content creation, social media management, or consulting services, let me know how I can help elevate your brand.
👇 Fill out the form below, and let’s make magic happen! ✨