Portfolio
Inspiring others to elevate their daily lives.
Relax & Rub – Influencer Marketing Collaboration
📅 Date: December 2021
🎯 Audience:
Self-care enthusiasts
Couples looking for intimate, at-home spa experiences
Wellness-conscious consumers searching for handmade, Black-owned luxury products
🎯 Goal:
Showcase the handmade massage candles as a luxurious and intimate self-care item
Highlight product versatility (spa relaxation + romantic settings)
Drive product sales ahead of holiday gifting season
📈 Impact:
✔ Boosted brand visibility, positioning Relax & Rub as a must-have self-care product
✔ Created engaging content that encouraged conversation and sharing among self-care enthusiasts
✔ Increased website traffic and inquiries from potential first-time customers
Bloom with Olivia – Influencer Marketing Collaboration
📅 Date: December 2024
🎯 Audience:
Skincare and self-care enthusiasts
Women prioritizing luxury facials and wellness treatments
Local North Carolina residents looking for high-quality esthetician services
🎯 Goal:
Celebrate the grand opening of Olivia’s private esthetic suite, @bloomwitholiviaa
Highlight The Ultimate Vibe Facial as a premium self-care experience
Encourage brand awareness and engagement for potential new clients
📈 Impact:
✔ Increased Olivia’s local brand visibility, positioning her as a top esthetician in Cary, NC
✔ Drove social media engagement, leading to new client inquiries and bookings
✔ Strengthened community support and word-of-mouth marketing, enhancing credibility for her business launch
IHG Hotels & IHG One Rewards – Brand Partnership
📅 Date: February 2023
🎯 Audience:
Luxury travelers and frequent hotel guests who appreciate high-end amenities
IHG One Rewards members and loyalty program enthusiasts
Hospitality lovers who engage with hotel brand experiences
🎯 Goal:
Showcase the premium hospitality experience of InterContinental Downtown Los Angeles
Highlight the exclusive perks of IHG One Rewards, reinforcing brand loyalty
Encourage audience engagement by sparking relatable conversations around hotel stays
📈 Impact:
✔ Strengthened brand affinity by authentically sharing a luxury gift experience
✔ Encouraged user engagement with a fun, relatable hotel robe confession theme
✔ Reinforced IHG’s premium hospitality reputation, driving interest in future stays and rewards program memberships
Arctix x Happy Bowl Breckenridge – Brand Collaboration
📅 Date: December 2021
🎯 Audience:
Outdoor and winter sports enthusiasts
Travelers visiting Breckenridge, CO looking for cozy, stylish winter fashion
Vegan food lovers seeking unique dining experiences in mountain destinations
🎯 Goal:
Showcase the Arctix Blue Ski Suit as a fashionable, functional winter outfit
Highlight Happy Bowl Breckenridge’s vegan menu as a must-visit spot for plant-based food lovers
Inspire engagement by sharing a unique blend of fashion, food, and travel experiences
📈 Impact:
✔ Increased brand visibility for Arctix, demonstrating its winter gear in an authentic, lifestyle-driven way
✔ Showcased Happy Bowl Breckenridge’s vegan-friendly menu to a wider audience, promoting the restaurant as a must-visit for foodies
✔ Drove audience engagement, sparking conversations around winter fashion and vegan travel eats
Spa Retreat Cary – Brand Collaboration
📅 Date: February 2020
🎯 Audience:
Wellness and self-care enthusiasts
Local and visiting spa-goers in Cary, NC
Individuals looking for relaxation, pampering, and holistic well-being experiences
🎯 Goal:
Promote Spa Retreat Cary’s luxurious spa services and exclusive spa lunch experience
Highlight the importance of self-care, relaxation, and holistic wellness
Drive engagement and increase bookings through an exclusive promotional offer
📈 Impact:
✔ Increased brand awareness and visibility for Spa Retreat Cary among wellness and self-care seekers
✔ Encouraged engagement by showcasing a full spa experience, from treatments to post-relaxation dining
✔ Drove potential bookings by featuring an exclusive new customer offer, motivating first-time visitors to experience the spa
Brooklyn Botany – Skincare Partnership
📅 Date: June 2020
🎯 Audience:
Skincare and self-care enthusiasts
Consumers looking for vegan, cruelty-free, and all-natural skincare products
Women of color seeking products that enhance melanin-rich skin
🎯 Goal:
Highlight Brooklyn Botany’s Brown Sugar Scrub as a luxurious self-care essential
Educate the audience on the benefits of exfoliation using all-natural ingredients
Drive direct sales and brand credibility through an authentic influencer testimonial
📈 Impact:
✔ Increased product awareness by emphasizing skin health and ingredient quality
✔ Engaged the audience through an interactive post, encouraging comments and discussions on skincare routines
✔ Strengthened Brooklyn Botany’s brand as a trusted, local-community-supportive beauty brand
Sharing my love for culinary experiences in a way that connects with audiences.
Flying Biscuit Café – Brand Partnership
📅 Date: October 2023
🎯 Audience:
Food lovers in Raleigh, NC looking for a spot that accommodates both vegan and non-vegan eaters
Brunch enthusiasts seeking new, delicious options
Individuals who enjoy seasonal menu items and outdoor dining
🎯 Goal:
Showcase the inclusivity of Flying Biscuit Café by highlighting vegan and non-vegan menu options
Drive engagement and encourage potential customers to visit and experience the menu
Strengthen Flying Biscuit’s brand as America’s #1 breakfast spot through social proof and storytelling
📈 Impact:
✔ Increased brand awareness by positioning Flying Biscuit Café as a go-to breakfast and brunch destination
✔ Highlighted vegan-friendly options, making the restaurant more appealing to a broader audience
✔ Drove potential foot traffic and boosted engagement by encouraging followers to save the post for future visits
City O’ City – Brand Collaboration
📅 Date: December 2023
🎯 Audience:
Food lovers and travelers looking for top-rated vegetarian & vegan restaurants in Denver, CO
Plant-based eaters searching for flavorful, creative vegan comfort food
Brunch enthusiasts interested in unique and high-quality dining experiences
🎯 Goal:
Highlight City O’ City as one of the Top 10 Vegetarian & Vegan Restaurants in Denver
Showcase signature dishes to entice both locals and travelers to visit
Encourage engagement and shares among foodies and plant-based eaters
📈 Impact:
✔ Elevated brand awareness for City O’ City within the plant-based community
✔ Positioned the restaurant as a must-visit dining spot in Denver
✔ Encouraged saves and shares, increasing the likelihood of future visits from potential customers
Drink Buje at Dreamville Festival – Brand Partnership
📅 Date: March 2023
🎯 Audience:
Festival attendees looking for natural hydration and clean energy options
Health-conscious consumers seeking plant-based, preservative-free drinks
Music lovers & VIP guests who want premium refreshment options at the event
🎯 Goal:
Promote Drink Buje as the go-to hydration brand for festival-goers at Dreamville Festival
Highlight the all-natural, plant-based ingredients and new exclusive flavors
Drive on-site engagement by directing attendees to the vendor locations at the Main and VIP sections
📈 Impact:
✔ Boosted brand awareness among high-energy, music-loving festival audiences
✔ Increased on-site sales by featuring drink options, ingredients, and location details
✔ Positioned Buje as the premium festival hydration choice, reinforcing its commitment to clean, natural beverages
Transporting my audience to the places I’ve visited.
Trtl Flight Compression Socks – Brand Partnership
📅 Date: March 2021
🎯 Audience:
Frequent travelers, digital nomads, and adventure seekers looking for comfortable travel solutions
Health-conscious individuals including diabetics, individuals prone to swelling, and those at risk for DVT
Long-haul flyers who prioritize travel wellness and in-flight comfort
🎯 Goal:
Promote Trtl Flight Compression Socks as an essential travel accessory for long-haul flights
Educate travelers on the health benefits of compression socks, including improved circulation and reduced swelling
Encourage engagement and product awareness by showcasing key features and additional Trtl travel accessories
📈 Impact:
✔ Increased brand credibility and visibility among travel enthusiasts through authentic storytelling
✔ Positioned Trtl as a go-to travel brand for comfort-focused accessories
✔ Drove product consideration and potential sales by demonstrating real-life benefits of the socks
This collaboration highlights your expertise in travel influencer marketing, product storytelling, and wellness-focused brand partnerships, reinforcing your ability to authentically connect products with the right audience.
Gold Diggers Los Angeles Hotel – Brand Partnership
📅 Date: March 2021
🎯 Audience:
Luxury travelers and boutique hotel enthusiasts seeking unique, immersive experiences
Creative professionals, artists, and digital nomads looking for stylish stays in East Hollywood
Experience-driven explorers interested in vibrant aesthetics, comfort, and cultural storytelling
🎯 Goal:
Showcase Gold Diggers LA Hotel as a luxury boutique experience with a distinctive aesthetic and personality
Inspire travelers to appreciate wealth beyond material possessions and embrace immersive, comfortable living
Highlight the unique personality, art, and decor of the King Suite as a travel-worthy stay in Los Angeles
📈 Impact:
✔ Elevated brand awareness for Gold Diggers LA by featuring an engaging lifestyle and travel narrative
✔ Drove interest and bookings by capturing the emotional and aesthetic appeal of the hotel
✔ Reinforced the value of boutique hospitality through a first-person experience-driven review
This collaboration showcases your expertise in luxury lifestyle branding, immersive storytelling, and influencer marketing, making authentic connections between audiences and boutique travel experiences.
Gold Diggers Los Angeles Hotel – Brand Partnership
📅 Date: April 2021
🎯 Audience:
Luxury travelers and boutique hotel enthusiasts looking for stylish and immersive accommodations
Wellness-focused professionals and solo travelers seeking stress relief and mood-boosting experiences
Experience-driven explorers who appreciate unique hospitality and curated hotel stays
🎯 Goal:
Promote Gold Diggers LA Hotel as the ultimate boutique retreat for relaxation, productivity, and a mood boost
Highlight the amenities, ambiance, and unique perks that make the stay an unforgettable wellness experience
Encourage travelers to consider a staycation or hotel getaway as a form of self-care and stress relief
📈 Impact:
✔ Increased brand awareness and social engagement by showcasing a personalized, lifestyle-driven hotel experience
✔ Drove interest and bookings by emphasizing the well-being benefits of checking into a boutique hotel
✔ Reinforced the value of luxury accommodations by curating a mood-boosting checklist for travelers