A collection of writing material I’ve done across industries, showcasing expertise in storytelling, brand voice, and strategic messaging.
Content Writing & Editing
Red Hat (an IBM company)
Marketing Communications Specialist
Tech Industry | B2B SaaS | Open Source Software
🔹 Overview:
Developed and edited high-impact content across multiple formats to support Red Hat Summit, Writing for Red Hat, and thought leadership initiatives. Focused on making complex technical concepts accessible while maintaining brand voice and SEO best practices.
Writing Material
1️⃣ Briefs (B2B Thought Leadership & Product Positioning)
Wrote and edited executive briefs that positioned Red Hat’s enterprise solutions for C-suite executives, IT decision-makers, and developers.
Developed content that translated complex technical insights into clear, actionable business strategies.
Ensured consistency with brand messaging and market positioning, strengthening Red Hat’s industry leadership.
2️⃣ Analyst Materials (Industry Research & Market Insights)
Collaborated with industry analysts to produce data-driven reports highlighting trends in cloud computing, automation, and open-source technologies.
Translated market research insights into engaging thought leadership content for Red Hat’s executive audience.
Strengthened Red Hat’s position in enterprise technology through strategic content marketing.
Checklists & Guides (Technical & Educational Content)
Created step-by-step guides and implementation checklists to help IT leaders adopt Red Hat solutions efficiently.
Designed easy-to-follow resources that simplified technical processes for both developers and non-technical stakeholders.
Improved content accessibility, making complex solutions more clear and actionable.
4️⃣ Social Media Posts (Brand Awareness & Engagement)
Edited social media copy for product launches, industry events, and thought leadership initiatives to drive engagement.
Optimized content for LinkedIn, Twitter, and Red Hat’s developer community, ensuring brand voice consistency.
Increased engagement and audience interaction by aligning messaging with SEO and social media best practices.